How to Avoid Nightmare PricesAdvice to navigate the haunting sales hype.Does shopping for a wedding disc-jockey remind you of Halloween? Hearing the same haunting chant from the graveyard of morbid sales hype? If you're tired of "trick or treating" and prices that make you scream, read on - and learn how to break the spell.by Bob MoffettObviously large productions cost more than small scale events, but why such a divergent scale on something as simple as say, a wedding? How do you know what constitutes a fair price for competent service?Unfortunately, price is mute when measuring a disc jockey. You don't always get what you pay for, and it is possible to get a whole lot more if you simply use some common sense and shop wisely.Start by setting a reasonable budget for your entertainment needs, and then search for disc jockeyentertainment that falls within or reasonably close to that budget.Price alone speaks nothing with regard to the quality or experience of the DJ. You need to uncover more information if you intend to land great results at a fair price. A very high price can be indicative of popular demand or simply the expression of an enormous ego. Likewise, a low price can be a great deal if the disc jockey is a dedicated part time enthusiast, or a disaster if he's a complete novice. The size of a company, the depth of resources, and the breadth of it's experience, plus the experience of the individual DJ are all things you need to evaluate.The cost of getting your business gets passed on directly to you. For example: you'll find plenty of disc jockeys in Wedding magazines and Bridal shows, but you should expect to pay more for the convenience. The disc jockey or his agent has paid handsomely to advertise there, and that cost will be represented in the price.However, don't equate the size of the advertising budget with the experience of the DJ. Image can be bought - but a reputation is earned. Spend your dollar on quality entertainment not just slick marketing. Whatever the price, be certain that after attracting your business the company can still afford to deliver an experienced, prepared, and properly equipped disc jockey.High overhead costs like advertising may not exist where you locate a DJ through personal experience or sincere recommendation, and this may or may not translate into a better price. But, there is obvious value in the sustained reputation of a service that does significant volume and referrals with little or no advertising.Ask how the price is determined and what guarantees are included. The answer should feel consistent with hiring a disc-jockey rather than bribing a public official. You also want assurance that you'll have the quality entertainment you expect even if the designated performer becomes unable to perform.Common sense and you're own good instincts should tell you when a price is too low for the service you expect and too high for the service you're requesting.Unless his/her talent is known to you by way of your own experience or a trusted referral you should take the time to interview any prospective disc jockey. DJs are moved to the endeavor by a variety of motivations, so look for evidence they’re committed to the task.Check references. You have no way to know outside of your own experience if this is a reputable DJ with an established following or just a casual player with the dream of bookig his first wedding. Ask for references specific to the type of event you are planning, and ask for more if you can’t get a hold of anyone. The disc jockey's depth of resource is an important clue to their breadth of experience and level of commitment. Is the work a career, a hobby, or a vehicle to showcase some other talent? What kinds of event planning skill or experience do they posses? What kind of events do they work most often and how many events of the type you are planning have they performed? What other diverse experience can they offer that might benefit your event? The more you know about the disc jockey the better position you're in to compare services.Proformance Media Topsfield, MA 01983 Tel: 1-800-439-3277 Office (978) 887-6008Tel: (978) 561-9450Bob Moffett is a professional DJ with 27 years of event experience in both private and corporate special occassions, night cluibs, and audio-visual presentation services in greater Boston, MA.About the Author:Copyright 1990 Proformance Revised 2009 All rights reservedPrint friendly versionCall us for your special event or audio-visual and entertainment needs and learn more about our very attractive and affordable solutions for all types of meetings and socials. Karaoke EventsPop Idol contests, team building, social events and private parties or rentals.Light & Theme DecorChange ordinary spaces into dramatic themescapes with set designs and light.Rental Support
How to Avoid Nightmare Prices
Advice to navigate the haunting sales hype.
Does shopping for a wedding disc-jockey
remind you of Halloween? Hearing the
same haunting chant from the graveyard
of morbid sales hype? If you're tired of
"trick or treating" and prices that make
you scream, read on - and learn how to
break the spell.
by Bob Moffett
Obviously large productions cost more
than small scale events, but why such a
divergent scale on something as simple as
say, a wedding? How do you know what
constitutes a fair price for competent
service?
Unfortunately, price is mute when
measuring a disc jockey. You don't always
get what you pay for, and it is possible to
get a whole lot more if you simply use
some common sense and shop wisely.
Start by setting a
reasonable budget for your
entertainment needs, and
then search for disc jockey
entertainment that falls
within or reasonably close
to that budget.
Price alone speaks nothing with regard to
the quality or experience of the DJ. You
need to uncover more information if you
intend to land great results at a fair price.
A very high price can be indicative of
popular demand or simply the expression
of an enormous ego. Likewise, a low price
can be a great deal if the disc jockey is a
dedicated part time enthusiast, or a
disaster if he's a complete novice. The
size of a company, the depth of
resources, and the breadth of it's
experience, plus the experience of the
individual DJ are all things you need to
evaluate.
The cost of getting your business gets
passed on directly to you. For example:
you'll find plenty of disc jockeys in
Wedding magazines and Bridal shows, but
you should expect to pay more for the
convenience. The disc jockey or his agent
has paid handsomely to advertise there,
and that cost will be represented in the
price.
However, don't equate the size of the
advertising budget with the experience of
the DJ. Image can be bought - but a
reputation is earned. Spend your dollar
on quality entertainment not just slick
marketing. Whatever the price, be
certain that after attracting your business
the company can still afford to deliver an
experienced, prepared, and properly
equipped disc jockey.
High overhead costs like advertising may
not exist where you locate a DJ through
personal experience or sincere
recommendation, and this may or may
not translate into a better price. But,
there is obvious value in the sustained
reputation of a service that does
significant volume and referrals with little
or no advertising.
Ask how the price is determined and
what guarantees are included. The
answer should feel consistent with hiring
a disc-jockey rather than bribing a public
official. You also want assurance that
you'll have the quality entertainment you
expect even if the designated performer
becomes unable to perform.
Common sense and you're own good
instincts should tell you when a price is
too low for the service you expect and
too high for the service you're
requesting.
Unless his/her talent is known to you by
way of your own experience or a trusted
referral you should take the time to
interview any prospective disc jockey.
DJs are moved to the endeavor by a
variety of motivations, so look for
evidence they’re committed to the task.
Check references. You
have no way to know
outside of your own
experience if this is a
reputable DJ with an
established following or
just a casual player with
the dream of bookig his
first wedding. Ask for
references specific to
the type of event you
are planning, and ask for more if you can’t
get a hold of anyone.
The disc jockey's depth of resource is an
important clue to their breadth of
experience and level of commitment. Is
the work a career, a hobby, or a vehicle to
showcase some other talent?
What kinds of event planning skill or
experience do they posses? What kind of
events do they work most often and how
many events of the type you are planning
have they performed? What other diverse
experience can they offer that might
benefit your event? The more you know
about the disc jockey the better position
you're in to compare services.
Proformance Media Topsfield, MA 01983 Tel: 1-800-439-3277 Office (978) 887-6008
Tel: (978) 561-9450
Bob Moffett is a professional DJ with 27 years of event experience in both private and corporate
special occassions, night cluibs, and audio-visual presentation services in greater Boston, MA.
About the Author:
Copyright 1990 Proformance Revised 2009 All rights reserved
Print friendly version
Call us for your special
event or audio-visual and
entertainment needs and
learn more about our very
attractive and affordable
solutions for all types of
meetings and socials.
Karaoke Events
Pop Idol contests, team
building, social events and
private parties or rentals.
Light & Theme Decor
Change ordinary spaces into
dramatic themescapes with
set designs and light.
Rental Support
